ILERA
CLIENT:
ILERA | A Black Wellness Experience
Rebeckah Price – Global Nike Trainer, Yoga Instructor, and Founder of iRise Yoga + Wellness – produced ILERA: A Black Wellness Experience, a first-of-its-kind wellness event held at the Brooklyn Wellness Club in New York.
PROBLEM:
Rebeckah needed expert support to bring her vision of ILERA to life while balancing her responsibilities as both host and featured trainer. She required:
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Day-of event coordination to manage logistics and ensure a seamless flow.
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Sponsorship support to secure aligned brand partners that could elevate the guest experience.
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On-site executional support for graphics, panel programming, shot lists, and swag bag organization.
SOLUTION:
The Well Connected (TWC) partnered with Rebeckah to deliver high-touch event architecture and sponsorship alignment:
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Secured brand sponsorships with Will Perform by Serena Williams, Smartwater, and Vitaminwater.
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Managed event-day operations: set-up, program run-of-show, panel question curation, and guest flow.
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Designed and executed custom graphics to visually unify the brand world of ILERA.
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Directed shot lists for photography and videography, ensuring content captured the right storytelling moments.
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Curated and organized premium swag bags for every attendee, reflecting the luxury wellness ethos.
RESULTS;
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150+ attendees engaged in a sold-out afternoon of movement, mindfulness, and conversation.
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Sponsorships delivered tangible value and brand integration, enhancing the guest experience.
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The event received excellent attendee feedback: surveys rated inclusivity, resonance, and session quality at 5/5
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ILERA successfully positioned itself as a culturally resonant, community-first wellness experience, blending fitness, wellness, and brand partnership seamlessly.
“The entire event was amazing!! I enjoyed hearing the trainers’ stories and how they’re carving out a space in wellness to reflect our social and cultural history.” — Attendee feedback
ALIGNED SPONSORS:
Event Gallery
Photos: Jodianne Backford Photography
Post-Event Report
TWC Sponsorship Outreach & Strategy Service Guide ’25 by jackiec.clarke