THE WELL CONNECTED
PARTNERSHIP & INTELLIGENCE FIRM
We are not an agency.
We are a department.
The Well Connected is a Partnership Intelligence & Growth Firm, built to serve as the external partnerships department for brands, events, conferences, cultural properties, and organizations that are serious about building the relationships that drive growth.
Built on one observation. Grown into a firm.
The Well Connected was founded on a simple but powerful observation: the organizations growing fastest aren't the ones spending the most on advertising. They're the ones building the best relationships. Yet when you look inside most organizations, events, brands, conferences, tourism boards, and associations, almost none of them have a dedicated function to do it.
Partnerships touch every growth channel. Sponsorship revenue. Brand collaborations. Influencer relationships. Media. Community. Distribution. Cultural relevance. But partnerships rarely have an owner, and without an owner, they stall, expire, and get left on the table.
TWC exists to be that owner. We step in as an outsourced partnerships department, identifying opportunities, building relationships, negotiating deals, activating collaborations, and measuring results. For our clients, we are not a vendor you hire for a project. We are an extension of the team, built for the long game.
WHO WE ARE
HOW WE STARTED
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What we're here
to do
✔
Build the partnerships function you don't have.
Most organizations have marketing teams, sales teams, and operations teams. Very few have a dedicated partnerships function. We become that department externally, so you get the infrastructure, the intelligence, and the results without hiring a full internal team.
CONNECTIONS
Identify and develop the relationships that drive growth.
We research the ecosystem before we move into it. Every outreach decision is informed by brand mapping, opportunity analysis, competitor intelligence, and audience data. We don't guess at who your partners should be; we build the case, and then we build the relationship.
✔
✔
Protect the value year over year.
Partnerships compound. The organizations that grow fastest treat their partner relationships as ongoing assets, not seasonal line items. We manage renewals, measure impact, and build the data story that makes every future ask stronger than the last.
Meet
Jacquelene Clarke
Founder & Chief Partnerships Officer
Jacquelene Clarke is the Founder and Chief Partnerships Officer of The Well Connected, a Sponsorship Relations agency dedicated to helping brands, events, creators, and organizations build strategic partnerships that drive growth, visibility, and long-term impact.
Recognized as one of the leading voices in partnership strategy, Jacquelene has spent more than a decade helping organizations transform sponsorship from a transactional exercise into a sustainable business function. Her work sits at the intersection of strategy, relationship-building, brand alignment, and cultural relevance, enabling clients to secure meaningful partnerships that extend far beyond a single campaign or event.
Before founding The Well Connected, Jacquelene built her career in public relations, entertainment, and brand communications, working across film, television, beauty, consumer products, and live experiences. This foundation gave her a unique understanding of how brands, audiences, media, and cultural moments intersect, shaping the relationship-first approach that has become the hallmark of her work today.
Through The Well Connected, Jacquelene has secured hundreds of thousands of dollars in partnership value and developed sponsorship ecosystems for festivals, conferences, tourism organizations, consumer brands, cultural institutions, and founder-led businesses across Canada, the United States, the United Kingdom, and Australia.
Known for her belief that successful partnerships begin long before the first outreach email is sent, Jacquelene champions a methodology rooted in research, audience intelligence, strategic alignment, and ecosystem mapping. Her approach prioritizes precision over volume, helping clients build partnership programs that are scalable, measurable, and designed for longevity.
A sought-after speaker, moderator, educator, and advisor, Jacquelene regularly shares insights on sponsorship strategy, partnership development, experiential marketing, relationship capital, and business growth. Through her work, she continues to champion a new standard for how organizations think about partnerships: not as one-time opportunities, but as strategic assets capable of creating lasting value.
At her core, Jacquelene is a builder of connections, systems, and opportunities. She helps organizations create the infrastructure that allows relationships to become one of their most powerful engines for growth.
Why TWC Exists.
Ready to build the partnerships function your organization needs?
Most organizations leave partnerships to whoever has bandwidth. A marketing coordinator who also runs social. An events manager who is already stretched. A founder who does it between everything else. That approach produces inconsistent results, missed opportunities, and relationships that never reach their potential.
TWC was built to change that. We believe partnerships should be treated with the same rigour, infrastructure, and accountability as any other growth function. Research. Strategy. Outreach. Activation. Measurement. Renewal. Done properly, by people whose entire focus is building and managing relationships on your behalf.
We work with organizations that are ready to stop leaving relationships on the table and start building the partnerships that compound into real, measurable growth.