Years Produced: 2022, 2023, 2024

The Problem:

During Toronto’s Caribbean Carnival weekend, there was a lack of culturally curated, high-touch influencer events that connected brands to tastemakers in meaningful, immersive ways. Traditional gifting suites often lacked creativity, true return on investment (ROI), and cultural connection.

The Solution:

TWC launched Carnival Oasis as a private, invitation-only gifting lounge rooted in brand activations, sensory experiences, and creator-focused interactions and each year included a curated guest list of 300+ influencers, media, stylists, and celebrities, alongside interactive brand build-outs, custom cocktails, food experiences, and content zones.

The Results:

Delivered over 10M+ organic impressions in 2024 across Instagram, TikTok, and YouTube
Hosted 50+ brand partners across three years, including beauty, beverage, and travel brands
Produced evergreen content and UGC for brand reuse post-event
Developed a new ROI and ROE framework for sponsorship value at culture-forward events

Portfolio & Case Studies

Ilera '24

Legacy Awards '23-'24