SILO #1: PARTNERSHIP AUDIT
$2,500 – $5,000 | One-time · 2 weeks
A full diagnostic of your current partnership landscape. We map everything you have, sponsors, partners, media relationships, influencer touchpoints, events, community ties, and identify exactly where the gaps are costing you growth. Most clients are sitting on opportunities they can't see. This makes them visible.
Entry Point: All clients
What you get
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Inventory of all current sponsors and partners
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Partnership health and renewal risk scoring
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Competitor ecosystem mapping
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10–20 untapped opportunities identified
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Revenue potential attached to each gap
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60-minute live readout with Q&A
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The Partnership Opportunity Blueprint™
The ask
Before we recommend anything, we need to understand your current partnership landscape. Most organizations are sitting on opportunities they can't see, this shows you exactly where they are.
SILO #2: PARTNERSHIP GROWTH BLUEPRINT
$7,500 – $15,000 | Project · 30 days
A complete 12-month strategic roadmap for your partnership channel. Whom to target, how to reach them, what to offer, how to activate, and what revenue to expect. This is the business plan for your partnerships function, built by TWC, owned by you.
Entry Point: Conferences, Events, Brands
What you get
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Target partner list (50–100 qualified prospects)
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Partnership tier structure and benefits packages
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12-month outreach calendar
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Activation concepts per partner tier
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Revenue model with three scenarios
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Sponsorship deck outline and messaging framework
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KPI and success metrics framework
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Full strategy document + branded presentation
The ask
We don't guess at who your partners should be. We build the full roadmap, targets, outreach strategy, activation plan, and revenue projections, so you know exactly what year one looks like before we start.
SILO #3: SPONSORSHIP + PARTNERSHIP RETAINER$3,500 – $10,000/mo | Recurring · 3-month minimum
We become your outsourced sponsorship team. We own the full sponsorship channel — research, outreach, deck creation, negotiations, relationship management, and monthly reporting. You focus on running your event or business. We fill your pipeline and close your partners.
Entry Point: Conferences, Festivals, Sports, Cultural properties
Monthly deliverables
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20–40 new qualified prospects researched
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Outreach executed across email + LinkedIn
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Pipeline tracking and CRM updates
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Custom sponsorship deck creation or updates
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Active negotiation support on live deals
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Partner relationship check-ins
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Monthly pipeline and activity report
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60-minute monthly strategy call
The ask
Instead of hiring a Partnerships Director, a Coordinator, and a Researcher, we provide that department externally. You get the full function at a fraction of the cost, and we start immediately.
SILO #4: BRAND PARTNERSHIPS & COLLABORATIONS$
2,500 – $7,500/m | Recurring · For brands
This silo is for brands, not events. Instead of helping an event find sponsors, we help a brand find the right partners to grow with. Co-marketing deals, strategic alliances, influencer relationships, product placements, and retail collaborations. Your brand doesn't need more ads. It needs the right relationships.
Entry Point: Consumer brands, Beauty, Lifestyle, Startups
What we do
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Identify co-marketing and collab opportunities
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Source and vet influencer and creator partners
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Develop strategic alliance proposals
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Negotiate partnership terms and deliverables
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Manage ongoing partner relationships
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Coordinate product seeding and gifting
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Track partnership performance monthly
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Build ambassador and advocate programs
The ask
Your brand doesn't need more ads. It needs the right relationships — the partners, creators, and platforms that put you in front of the audiences you actually want, in ways that feel authentic rather than paid.
SILO #5: PARTNERSHIP IMPACT REPORTS$1,500 – $5,000 | Per report · Post-event
The evolution of the wrap report. Most organizations finish an event and send their sponsors a PDF that they barely read. We build a full measurement document that demonstrates real partnership value, justifies renewal, and sets up next year's ask. Sponsors renew when they can see the value. We build the proof.
Entry Point: Festivals, BIAs, Chambers, Nonprofits
What's inside
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Attendance, reach, and demographic data
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Sponsor visibility metrics and impressions
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Social and media coverage breakdown
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ROI calculation per sponsor
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Activation performance by partner
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Competitive benchmarking
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Renewal recommendation with next-year pricing
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The branded deliverable that the client presents to sponsors
The ask
Sponsors renew when they can see the value. Most organizations can't show it. We build the report that makes renewal a no-brainer, and makes next year's ask larger than this year's.
SILO #6: EXTERNAL PARTNERSHIPS DEPARTMENT$10,000 – $25,000/mo |Annual contracts · AOR
The full TWC engagement. Multiple silos running simultaneously. We function as a fully embedded partnerships department, research, outreach, negotiation, activation, and reporting all under one retainer. This is Agency of Record territory. We own the entire partnerships function on behalf of the client, year-round.
Entry Point: Major events, Tourism boards, Global brands
What's included
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Everything in the Sponsorship Retainer
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Everything in Brand Partnerships
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Quarterly Partnership Impact Reports
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The Annual Blueprint is updated each year
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Dedicated Partnerships Director as primary contact
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Research team (2 dedicated researchers)
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Outreach coordination + CRM ownership
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Activation planning and delivery support
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Executive reporting and board-ready decks
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Quarterly strategy reviews with leadership
The ask
Most organizations have marketing teams, sales teams, and operations teams. Very few have a dedicated partnerships function. We become that department, without the overhead of building it internally
