The holidays are a great time to send a note of gratitude, or throw a party for your clients, customers & staff members and media. It is also a great time to send a personal letter to old friends and new contacts. Cards and letters carry meaning; it is always great to get customized cards they add a little something special. The end of the year is the most popular time to send holiday cards. And with holidays, also come holiday parties, so don't forget about holiday party invitations too.
Start with your clients by creating a card & gift list. It is advised to send out your Christmas cards / gifts from your company at the beginning of December. By sending out your cards and gifts by the beginning of December, you let your clients know that you’re a forward-thinking company. It lets them know you’re thinking of them and it gives you time to wrap up contracts and invoices at the end of the month.
When it comes to your clients, take time with your cards or letters. Take the time to write something personal, that references the work you’ve done or event. Don’t forget to complement your client and thank them for entrusting their brand within your hands. – People react well to geniality, especially your clients.
When it comes to your staff, be meaningful. These are people who go above and beyond to ensure your business is successful. It is only polite to go above and beyond on Christmas bonus’, office gifts and cards. Take your time writing these things out. Ensure you highlight or give praise to something your staffer did that was successful. Give praise, where recognition is due. Make it an ordeal, make your card or gift giving an experience. Maybe at your annual office party or dinner, you announce something you admire about this staffer as you hand them their cards or gifts. – Make it memorable!
Office & client parties are sure to be coming. - Those invitations are surly on their way. Be excited and get into the mood. A great way to thank your clients, customers and staffers is to have a holiday party where clients & staffers collide. If you’re in retail, having a holiday customer appreciate event is also a great idea. This is a way to give back to your clients and customers. It is also a way for staff and clients to come together and chat. In the digital age, we are accustomed to email communication. More often than not we seldom get to put a face to a name, and this is a great way to connect on a personal level with Amy from Bioderma. As mentioned it is also a great way to bond with your customers and or media. Especially, if some of your media connects have come through for you this year, it’s a great way to say thank you. And most importantly, it’s fun!