Being a PR professional is tough. But we have listed what makes a good PR professional.
Creativity - As much as PR is about communications, being creative is just as important. As a PR pro, you need to be able to think outside the box and come up with creative and unique concepts for your clients.
Communication - Being able to communicate your thoughts and ideas, not just in words but on paper is very important. You need to be able to speak clearly and precisely as well as convey what you would say into words via email.
Email Etiquette - Practice what you type! A great PR pro checks her grammar and double checks her spelling. In today’s technological world, your email is your resume and your first impression.
Know how to multitask - A PR pro must know how to juggle many projects at one. At an even time, one must respond to emails, send packages out, write a pitch and jump ship between clients. This is a key attribute and talent. It is very important to be quick yet accurate while multitasking.
Being detailed oriented - It’s all in the details! Details make the pudding honey! Having an eye for details I public relations is very crucial. One must be detailed in their speech, their delivery, their writing and everything in between. Missing key details will break you!
Knowing that it’s not personal. - It’s just business. Having thick skin is a must!! Clients will yell at you; your boss may yell at you or someone could say something harsh over email. Regardless, you cannot take it personally. Something is bound to go wrong. Just own up to your mistakes, learn from it quickly and move on!
Be a great public speaker - Speaking clearly and often is something PR pro’s do regularly. During an event or over the phone you’ll have to introduce your client or network for your brand. One has to have no fear for speaking. It is something that is done every day, multiple times a day.
The ultimate networker - Networking comes easily to PR pros. They can network in their sleep. You must be able to dance gracefully through conversation at all times. Making connections is a crucial part of being a networker. It helps builds one's catalog and contact list. Not to mention, networking enhances your social and communication skills.
Has an established contact list - A PR pro’s lifeline is their contact database. It is vitally important to make as many contacts as possible. The more contacts they have the more connections they have in their city or world wide. The more vital they are to the company and client.