NINETY FOUR TOUR

Client

Type

Stage Play | Tour

Dates

May - Sept 2022 - Toronto & the US.

The Ask

  • Monetary Support to cover the cost of the tour and equipment

  • Travel and Stay Accommodations for the cast and crew

​For a participation breakdown, please contact us directly. We're always open to working with you in a way that supports you current budgets.

The Benefits

  • Documentary Placement

  • Digital Ad Placement

  • Social Media Campaign 

  • On-Site Vendor/Brand Activation at each tour stop

At-a-glance

  • 75% Women / 25% Men

  • Age: 35-44 (Top Age)

  • Demographics: 80% of our audience identifies as Black/Caribbean

Build Your Own Experience

​Have something exciting you want to share with our audience? Tailor your experience to meet your brand priorities.

Contact Us Today! Info@thewellconnected.ca

ABOUT

Inspired by and taking place in the nineties, Ninety Four begins in Brooklyn, New York, in the summer of 1984 and follows a charming yet reserved Toronto native Marcus Brown and a feisty and poetic Tawni Dixon. Born in Toronto, Tawni moved to Brooklyn when she was 5 years old, while this is Marcus’ first time in the big city after being sent to stay with his Jamaican Uncle Fitzroy while his parents go through a messy divorce back home.

 

The two teens hit it off right away and bond over the sounds and vibes of hip hop and Caribbean culture. Knowing the sacrifices his sister made as a Jamaican immigrant to ensure her son's success, a disapproving Uncle Fitzroy pulls the plug on the love birds and sends Marcus back to Toronto for his own good. Forced to move forward with their lives, ten years later the two reunite and quickly realize it’s no longer 1984. As they try to navigate their complex friendship, Marcus and Tawni hold on to the memories of the music that once held them together, while trying to figure out their adult feelings and the world around them.

 

With Ninety Four we wanted to tell two stories: When Canada opened its borders in the '60s, ’70s and ‘80s a lot of immigrants came over with the hopes and dreams of building a “better” life for themselves and their families. As children of Jamaican parents, we wanted to highlight the story of Caribbean culture from a migration perspective.

 

The other story in Ninety Four is what we like to call "A love letter to the Nineties". Looking back, we personally think the nineties were the best decade for everything: fashion, music, sports, and more. It was a time where, as young Black kids, we could turn on the TV and see ourselves as a lawyer, a judge, a journalist, or a model, as well as watching families that looked like ours be successful and thriving.

VIEW DECK

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